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The adhesive is a sticky substance which bonds the label (facestock) with the substrate. Factors influencing selection of an adhesive include application conditions, substrate material type, service environment, and removability.

The release coating is usually a silicone based coating between the liner and the adhesive. It allows the facestock to separate smoothly from the liner. A smooth and consistent release force are very critical factors for high speed converting and stripping, as well as for automated label dispensing processes.

The liner is the lowermost layer of a label construction which serves as label carrier for converting, printing and dispensing. It also serves as a base for die-cutting. The liner determines the flatness of the label.